1.Reported to the marketing director of South Region and had a team of 2 executives.2.Developed, executed, monitored and evaluated the 360 degree integrated marketing campaign focused on hero products, including 360 degree new product launch and sustaining marketing programs.3.Ever led the region-wide consumer promotion campaign during peak season, e.g. Cheap Nike shoes, YEP.4.Weekly reviewed the status of key products and worked out the improvement suggestion.Key Performance: Led a national E2 new product launch program, and gained cheap men's nike shoes award in 2006.
1.Reported to the marketing director of South Region and dotted-line reported to WGD sales director, and was responsible for the management of the 5 cheap womens nike shoes marketing executives.2.Worked with retail sales team and executed all the district wide marketing activities.3.Tailor-made marketing programs for specific cities or key accounts in WGD.Key Performance: Improved the execution performance of both retail merchandising and marketing activities, managed exclusive marketing fund for KA, hence, MOTO market share in WGD increased to 20% from 8%
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